AI Just Got Glossier
I can’t stop. ChatGPT Images 2.0 is just too much fun.
Among all of the use cases I’ve tried, it’s the ads that impress me the most. Describe your product or your vision, press enter, wait a minute, and out pops a professional-grade advertisement like you might see in a magazine, billboard, or publicity poster.
But I don’t have a product to advertise, you might say.
Yes, you do. You most certainly do.
Product = something other people want (or should want) that you can supply.
It may be an actual physical thing, though that is increasingly rare these days! Or a service. Or creative content. Or just, simply, your time/effort/expertise.
How would you advertise that? AI can help, and you’re about to see what I mean.
In this article, we will cover:
Showcasing the art of the possible with AI ads: I could share a bunch of illustrative and theoretical examples, but that’s dumb. Instead, I’ve reviewed all of the products offered on this substack, and created full-page glossies for five of my favorites.
Special subscriber case study on AI visibility: So many of you are doing so many amazing things with AI. I want to begin featuring some of those here, so that we can learn from and inspire each other. I’ve had the opportunity recently to connect with Lorraine Johnston, and want to share some of the cool work she’s been doing related to AI visibility.
IF YOU WANT TO MAKE MONEY WITH AI…
This is, by a significant margin, the most popular AI product I’ve ever built.
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IF YOU WANT TO EXPERIENCE HOW MUCH FUN AI CAN BE…
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IF YOU’RE TIRED OF THE BULLSHIT…
Silence it with AI.
This product is free for everyone. Try it. Share it. Please.
Let’s build a world where nobody gets rich and famous by loudly spouting garbage.
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IF YOU MISS 4o…
I thought this would be quite niche. It ended up being the second most popular thing I’ve ever published. 4o has a lot of friends.
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IF YOU’RE SEEKING SOMETHING BIGGER…
My philosophical novel. One hundred percent human-written, with an AI interface to make the “big questions” interactive in a delightfully modern way.
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SUBSCRIBER CASE STUDY: Lorraine Johnston on AI Visibility
If you care about how you, your business, your content, or your product are showing up to the world, AI Visibility is increasingly becoming a big deal. I’m delighted to share the exciting work that Lorraine has been doing on this topic. She was kind enough to provide my own publication with an AI Visibility audit, and the results were incredibly insightful and thought-provoking.
Here is her description of what she is building.
Case Study: Lorraine Johnston on AI Visibility
What are you building?
It used to be that in order to get ranked in Google searches, you had to learn SEO and make sure to apply it to everything you produced. Now, we’re moving into an AI world where people ask it for recommendations. To get on the list that AI presents to the reader, an author has to meet 3 pillars. They are Findable, Selectable and Trustable. I have created an AI Visibility Audit service for authors where we look at their online ecosystem and figure out how they rate in each of those categories. The audit report identifies where the gaps are and delivers a prioritized fix roadmap with specific language recommendations.
Why are you building it?
I am recently retired from a career in technology. While I was working, I was writing fiction. When ChatGPT was released, I saw how much fear it generated in the writing community. I checked it out and knew within an hour that authors had nothing to worry about. I decided to help authors navigate this AI world. Around Christmas I saw two articles which told me that we are moving towards AI making book/newsletter recommendations. I decided I wanted to be on that list and figured out what to do to get there. Now I’m showing authors and writers what they need to do through the audit. I built the audit to make that gap visible and fixable.
What problem does it solve?
Discovery is becoming conversational. Readers are asking AI what to read, who to follow, which newsletter is worth their time. If AI can’t find you, describe you, or place you accurately — it doesn’t recommend you. Sales or subscriptions you could have had went to someone else who may not fit the reader as well as you would have.
How are you using AI?
If you’re asking specifically about the audit, AI does the research and pulls everything together — running the visibility snapshots, identifying inconsistencies across platforms, drafting the initial findings. I do the interpretation, the editorial work, and validation of the insights. The line I won’t cross is the same one I teach: AI in the systems, me in the writing.
If you’re asking about my writing business as a whole, AI plays roles across four areas. In my thinking work: brainstorming partner, logic verifier, devil’s advocate, sounding board. In my content work: first draft machine, structural architect, editor, voice guardian. In my systems work: system designer, style guide co-creator, process documenter. And in content strategy: angle generator, weekly planner, content sequencer.
Think of it this way: AI handles the framework and pulling it together. The judgment and the writing are mine.
How do people connect with you to learn more?
There are a couple of places. By e-mail at info@aimagicforauthors.com. Also on Substack — https://substack.com/@lorrainejohnston
Thanks David for an hour of interesting topics. It was wonderful to connect